WISS luxury watch brand Jaeger-LeCoultre may have opened a few concept stores in Malaysia in the last decade or two but they’re nothing like the new flagship boutique that had its grand reopening in a glitzy ribbon-cutting ceremony held at the trendy Pavilion KL on 28th of September.
Even after almost three months since it first public opening, the new space still manages to impress discerning watch connoisseurs, who came back to attend the special event and of course, to see and talk about the new Jaeger-LeCoultre timepieces that recently caught their fancy.
The 1,500 square feet store is as stunning as the ticking works of art they’ve been crafting for almost two centuries. Jaeger Le-Coultre The new flagship boutique of Jaeger-LeCoultre is located right next to the centre court on Pavilion KL’s second level. Located right next to Pavilion KL’s Centre Court on the second floor, its tall glass doors and displays gleam brightly against an elegant black and bronze facade.
Its interiors, meanwhile, are revamped with black wood cabinets and displays, oak panels, and an impressive ceiling with bold, delineated geometric shapes. Neutral-toned carpets, chairs, throw pillows, and frames accentuate the design, giving discerning shoppers a sense of discreet luxury and refined elegance. Malaysian customers are very sophisticated.
The local clientele requires a specific treatment and this is the ideal location and the ideal setting to give the best of the Jaeger-LeCoultre experience to our clients, Jaeger-LeCoultre Manufacture Deputy CEO Geoffroy Lefebvre told Lifestyle Asia. Jaeger Le-Coultre Neutral-toned couches and carpets against wooden cabinets and table displays render a sense of discreet luxury to the 1,500-square-feet space.
We want this place to become the go-to place for watch lovers and aficionados in Malaysia who just want to come in with questions to discuss about watches and be shown with something that they’ve never seen before. That’s what we want this place to be, Lefebvre emphasised. The new flagship store is already turning out to be quite a watch destination in Jalan Bukit Bintang. The country’s elite and socialites have been spotted on separate occasions checking out iconic and exceptional pieces from grand complications to high jewellery and Jaeger-LeCoultre heritage collections. And if you haven’t found the time to drop by yourself, we’re giving you five reasons to do it soon.
(Images by Fadza Ishak)
Jaeger-LeCoultre, Lot 2.46.03 & 2.46.04, Level 2, Pavilion Kuala Lumpur, No. 168, Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia,+603 2144 2848