In April, the wellness industry found itself caught in the caustic cross hairs of American iconoclast Barbara Ehrenreich. Her latest book, Natural Causes: An Epidemic of Wellness, the Certainty of Dying, and Killing Ourselves to Live Longer, shoots down society’s obsession with “fitness culture”, mindfulness and the pursuit of spiritual and emotional well-being, as well as health sages, gurus and charlatans in counsellor’s kaftans. People such as Swami Vivekananda Saraswati, whose real name is Narcis Tarcau.

Until recently the head of the world’s biggest tantric yoga school, Agama Yoga, on the Thai island of Koh Phangan, Tarcau has been accused of sexual assault by a number of former members of staff and students, as reported by The Guardian newspaper on September 7.

Yoga retreat or sex cult? Guru faces rape accusations at Thai centre