Looking for inspiration for your 2018 travel? Facilitating reservations for more than 1,500,000 room nights each day, the experts at Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, have combined customer insights from over 128 million real guest reviews with research from 19,000 travelers across 26 countries around the world to reveal the biggest travel predictions for 2018.
New tech frontiers
Immersive experiences will reach the next level in 2018, with travelers looking to technology to help better understand a destination or accommodation before they book. Artificial intelligence and digital technology are helping consumers turn the corner when it comes to smart destination intuition, reshaping the way we research, book and experience travel. Taking all the hard work and stress out of decision making, in 2018 technology will continue to guide us seamlessly to find the best stays and experiences for us.
From dream to reality
2018 is the year to dream big as 45% of travelers have a travel bucket list in mind and the majority of those (82%) will aim to tick one or more destinations off their list in the coming year. The yearning for experiences over material possessions continues and drives our desire for more incredible and memorable trips. With dwindling patience, instantaneous appetites and empowered by technology, travelers in 2018 will seize the moment like never before.
Adrenalin junkies should consider Orlando, USA, The Gold Coast in Australia and Dubai, United Arab Emirates the top destinations endorsed by Booking.com travellers for theme parks *. The other top travel activities to complete in 2018 look set to be experiencing a unique cultural event (28%), learning a new skill (27%), going on an epic road or rail journey (25%) and visiting a remote or challenging location (25%).
As well as new experiences, travelers will be revisiting their favorite childhood memories as part of their trips in 2018. Blending the future with the past, next year’s travelers will be inspired to return to previously loved destinations and explore them in a whole new way. A third of travelers (34%) will consider a holiday they experienced as a child for 2018.
The popularity of these vintage vacations stems from the feelings of nostalgia and happiness the destinations evoke. Millennial’s look set to be even more sentimental with 44% of 18 to 34-year-olds keen to hark back to favorite family destinations. With 60% of travelers in 2018 intending to post on social media each day, we can expect to see these nostalgic places brought back to the future and captured for social posterity.
Pop culture pilgrimage
With the world at our fingertips, we rely on many sources to inspire us to travel to new destinations. Tapping into our passions is one way of helping to identify the locations most suited to us – from culture and entertainment to food and history. In 2018, television shows, films, sport and social media, in particular, look set to have an increasingly significant sway overbooking decisions, as travelers turn to pop culture for their travel inspiration. Reading blogs or watching YouTuber recommendations will spark ideas for four in ten (39%) travelers and on-screen locations from television, film or music videos will win over 36% of travelers in the coming year. More than a fifth (22%) of travelers will be tempted by traveling for a major sporting event, with 43% of those considering a summer of football in Russia.
The top television program locations travelers most want to visit in 2018 are Croatia, Spain and Iceland inspired by Game of Thrones (29%), London as seen in Sherlock and the Crown (21% and 13%), New York and Manhattan from Billions (13%) and Los Angeles viewed in Entourage (10%).
Walk your way to wellness
The trend for wellness getaways isn’t slowing down for 2018, with almost double the amount of people planning to take health and well being trips in 2018 compared to 2017 (from one in 10 in 2017 to nearly one in five in 2018). Trips enjoying particular prominence will be those that involve traveling on two feet. A brilliant way to take in the local landscape, walking will be the ultimate way to explore next year, with 56% of travelers saying they want to do walking or hiking trips in 2018. A new generation of walkers will lace up their boots.
Other health and wellness inspired activities high on the travel agenda in 2018 include visiting a spa or receiving beauty treatments (33%), cycling (24%), water sport activities (22%), taking a full body detox holiday (17%), going on a yoga retreat (16%), running (16%) and undertaking meditation/mindfulness (15%). Embracing such experiences is popular with travelers, with 59% saying they prioritize experiences over material items when on holiday. Partaking in a health and wellness trip may also be good for the mind, as over half (55%) say that going on holiday is a moment for them to reflect and make better lifestyle choices – something which can be easily facilitated through a health and wellness trip.
Every year, travelers are becoming savvier, especially when it comes to getting the most for their money. With significant numbers basing their traveling decisions on finance-related matters, 2018 will see travelers looking to be even more economically intuitive. Nearly half (47%) will take currency exchange rates into consideration when planning their travels for the year, and almost the same amount (48%) will think about the economic climate of a destination before making the decision to travel. Good news for the retail industry, a third of travelers (30%) also plan to make more purchases from airport duty-free shops in 2018 and one in four (26%) will even go on holiday specifically to buy goods such as fashion items because they are cheaper than in their home country.
More confident to follow their own intuition, travelers are less obliged to follow the herd, with over half (57%) wanting to do more independent travel in 2018, placing growing value on personalize endeavors, looking for the best deals and putting together their own packages – all with the help of apps and technology. Almost half of travelers (44%) will use travel apps more in 2018, with technology continuously developing to make travel stress free in 2018. This includes geo-location technology directing you to your accommodation, all within one click from your app, or planning activities while on holiday in just a few simple taps of your smartphone, as over two in five (41%) expect to do in 2018.
The great mate escape
2018 is gearing up to be all about the group get-away. When asked who their 2018 traveling companions were likely to be, the segment with the biggest increase when compared to 2017, was traveling with a group of friends, increasing from 21% to 25%
With 2018 shaping up to be all about the experience, it’s not just about the destination but also the people that matter to create memories. Mate’s escapes are the ultimate social time away from our everyday pressures, reducing stress and building connections with your friends. With the world only a click away it’s never been easier to find the perfect place to stay and explore with a large group of friends looking for adventure across every corner of the globe.
Live like a local, not with one
In 2018, rental homes are going to be particularly popular – not just for travelers looking to stay in one, but also homeowners who are thinking of inviting others to stay in their own abode. One in three travelers (33%) say they’d prefer to stay in a holiday rental (a holiday home or apartment) over a hotel and one in five (21%) would consider listing their home on a travel accommodation site.
When it comes to playing the role of a host, travelers reveal that it isn’t about having them there all the time. Travelers are keen to have a local experience and will look to hosts for their expertise, as a quarter of travelers say it will be important that their host has strong local knowledge about local food and places to visit (25%), but travelers will want the flexibility to interact with hosts on their own terms. In 2018, it will be important for travelers that their host is available but not too over-bearing (30%) and one in 10 (12%) want a host who they don’t have to speak to at all.