The name, FAUCHON, has long been associated with fine foods, patisserie, and other French delicacies, and in just a few months, the brand will mark its entrance into the hospitality industry with the September 1 opening of its first luxury boutique hotel: FAUCHON L’Hôtel Paris. The 54-room, five-star property is situated on the Place de la Madeleine, the home of the FAUCHON brand since 1886, and is already a member of The Leading Hotels of the World.
FAUCHON L’Hôtel Paris is just the first step in FAUCHON’s bid to become a global hotel group. Earlier this year, the FAUCHON Hospitality organization was created and is headed up by Jacques-Olivier Chauvin as President and CEO. Mr. Chauvin, who has been CEO with Relais & Châteaux, and SVP with Van Cleef & Arpels, is spearheading the effort to leverage the brand’s 130-year-old legacy as innovators of fine Parisian gastronomy to create a domain of service excellence, decadent gourmet cuisine, luxurious five-star hospitality, and tailor-made local experiences.
The FAUCHON Hospitality brand’s Unique Selling Proposition in every one of its hotels is easily defined as “GLAM“: GOURMET (the most creative Parisian patisserie adhering to the French culinary tradition); LOCATION (at the heart of the urban life of the city); ATTENTION (attention and experiences which are bespoke, far beyond the usual exclusive hospitality services; and MESDAMES (a hotel always in tune with women featuring sophisticated lighting, Dyson hairdryers, properly sized bathrobes, Carita amenities, and more).
The top priorities include countries where FAUCHON is well known (Europe, Japan, Middle East, Eastern Asia) and countries or cities where the FAUCHON Hospitality target customer is very present: US (Los Angeles, Miami, New York), UK, Brazil, and China.