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Live Music—Just What the Doctor Ordered

An apple a day keeps the doctor away, but what about a concert? Is drinking a tall glass of music the real fountain of youth? A recent study shows that frequently attending concerts can extend your life by as many as nine years.

Heading to the box office may be bad for your wallet, but excellent news for your health. Results from a scientific study conducted by O2 and Patrick Fagan, behavioral science expert and associate lecturer at Goldsmiths, University of London, claims that a concert-goer’s life expectancy can be extended by almost a decade by jamming out at gigs every other week.

The Magic of Concerts

It has become commonplace to secure a headlining musical act at major conferences. The memorable moments provided are shared on social media and can get your event trending. Also, convention and visitors bureaus and host hotels incorporate concerts into fam trip itineraries. These excursions are seemingly for the entertainment appeal but can serve a dual purpose.

Hazards of Cranking Up the Volume

One Voice: Somos Live!

(October 13, 2017 – Source: Kevin Winter/One Voice: Somos Live!/Getty Images North America)


In 2015, the World Health Organization released a brochure, Make Listening Safe, which raises awareness of the hazards of noise-induced hearing loss, and that concert-goers are among the most susceptible. There’s a simple way meeting planner can help attendees: Include earplugs in a swag bag.

Consistently getting a good night’s rest after concerts also helps. Concerts and music festivals, such as Coachella, typically last into the late hours of the night or even the wee hours of the morning. Remember to pace your group and try to budget time to allow everyone to sleep late the following day to recover.

From Stage to Green

Concert attendance is not the only activity that alleges to extend life. As part of World Golf Foundation’s Golf & Health Project, University of Edinburgh researchers published a 2016 study in the British Journal of Sports Medicine that used scientific findings to back the benefits of teeing off.

Creating Personal Connections

Both golf and concerts also create a sense of community among people with common interests.

If golf, or any outdoor activity, is part of your meeting’s itinerary, remember to drop a bottle of sunscreen into the swag bag to protect participants from the sun’s harmful rays. According to the Centers for Disease Control and Prevention, skin cancer is the most common form of cancer in the United States, and it can cause premature death.

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