Expedia has compiled data on the key lessons marketers can learn about how millennials travel.
Millennial backpackers are getting less adventurous and more vain. Almost half (43%) of millennials said that whether people comment on their vacation¬†photos is as important or more important than experiencing the authentic culture of the destination.
We spoke to Gary Morrison, senior vice president and head of retail at Expedia, who explained what the results of the report mean for marketers trying to reach millennials. Solo-travel has forever been the ultimate travel experience. Without friends, partners, or family to hold you back, you are able to more fully-immerse yourself in a foreign culture. But we’re doing it a lot less, according to Expedia’s research. Does this mean we are getting less adventurous?
Millennials are much happier to give away data in return for convenience:
Many Millennials are more interested in curating a positive online image than in having an “authentic” experience:
Social media is obviously very important to millennials, so much so that it is greatly influencing are vacation¬†choices.
travel companies are adapting as millennials become more fearful of the unknown, and more concerned with their online image.