Travelers who believe in healthy lifestyles are looking to integrate their love of being active and eating right into their travel plans.
River cruise lines, hotels, and even travel agent networks are taking steps to court these travelers, understanding that active/healthy alternatives are an integral part of selling travel.
Wellness tourism is big business, with revenues growing 14 percent between 2013 and 2015, according to the 2017 Global Wellness Economy Monitor from the Global Wellness Institute (GWI.) There were 691 million wellness trips made by world travelers in 2015, up 104.4 million in the two-year time period. Wellness travelers spend more per trip, with international wellness tourists spending 61 percent more ($1,613/trip) than the average international tourist, says the study.
Research from Virtuoso, the international travel agency network specializing in luxury and experiential travel, shows that the ‚Äúmost sought-after wellness aspects‚Äù are massages and other treatments, healthy cuisine, fitness classes, environmental beauty, and sports activities, according to the 2016 Virtuoso Luxe Report. Virtuoso decided the wellness market was so important that last year it launched the ‚ÄúVirtuoso Wellness‚Äù Program & Expo uniting travel advisors who cater to health-conscious clients with ‚Äúhand-picked partners‚Äù including hotels, cruise lines, tourism boards and tour operators for networking, education and marketing.
Among Virtuoso‚Äôs partners are many of the top destination spas, including Canyon Ranch and Golden Door, where guests can take a wide variety of classes and programs that enrich their mind and body, in addition to learning and participating in healthy eating.